Aveda’s Powerful Mission

June 7, 2006

Whenever I see a great mission statement, I have to share it.

Aveda’s Mission Statement Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the word of beauty, but around the world. http://aveda.com/customerservice/ourmission.tmpl

What is Aveda? From their website: Aveda The Art and Science of Pure Flower and Plant Essences develops, manufactures and markets an extensive collection of plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products which are sold in more than 8,000 salons, spas and Experience Centers around the world. Entrepreneur and environmentalist, Horst Rechelbacher, founded Aveda in 1978. The company is headquartered in Minneapolis and New York City.

Want more examples of mission statements? We are collecting them here: http://www.mystrategicplan.com/strategic-planning-topics/mission-statements.shtml#Examples

Want to share your mission? We’ll add it to our growing list!

You may also be interested in:

• Articulating Your Mission and Vision
• Strengthen Your Mission and Vision for Profitability
• What’s the Difference Between all these Statements?

Topics in this post: Competitive Advantage, Mission Statements |