Our Glossary defines it as an analysis to access the particular strengths, weaknesses, opportunities and threats that are strategically important to your organization.
Watch a video on how to perform a SWOT
An excerpt from our article on performing SWOTS
SWOT is an acronym used to describe the particular Strengths, Weaknesses, Opportunities, and Threats that are strategic factors for a specific company. A SWOT analysis should not only result in the identification of a corporation’s core competencies, but also in the identification of opportunities that the firm is not currently able to take advantage of due to a lack of appropriate resources. (Wheelen, Hunger pg 107)
The SWOT analysis framework has gained widespread acceptance because it is both simple and powerful for strategy development. However, like any planning tool, SWOT is only as good as the information it contains. Thorough market research and accurate information systems are essential for the SWOT analysis to identify key issues in the environment… (read more)
Below, we have many more resources on SWOT Analyses as well: