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What is a SWOT Analysis?

Our Glossary defines it as an analysis to access the particular strengths, weaknesses, opportunities and threats that are strategically important to your organization.

Watch a video on how to perform a SWOT


An excerpt from our article on performing SWOTS

SWOT is an acronym used to describe the particular Strengths, Weaknesses, Opportunities, and Threats that are strategic factors for a specific company. A SWOT analysis should not only result in the identification of a corporation’s core competencies, but also in the identification of opportunities that the firm is not currently able to take advantage of due to a lack of appropriate resources. (Wheelen, Hunger pg 107)

The SWOT analysis framework has gained widespread acceptance because it is both simple and powerful for strategy development. However, like any planning tool, SWOT is only as good as the information it contains. Thorough market research and accurate information systems are essential for the SWOT analysis to identify key issues in the environment… (read more)

Below, we have many more resources on SWOT Analyses as well:

  1. Will Success in 2013 Mean Getting Cozy with Competitors?
  2. Pairing Down Your SWOT Analysis
  3. Start Including More Stakeholders in Your SWOT
  4. Get Outside Yourself with These Questions (The SWOT Riddle – Part 2)
  5. Effectively Produce & Use an Environmental Scan (60 mins)
  6. Strategy Execution Tips: Turn Weaknesses into Strengths by Updating Your SWOT
  7. Internal and External Analysis
  8. Occasionally Look at the Results of Business Plans
  9. Customer Targeting
  10. How to Develop Competitive Advantage
  11. SWOT Analysis: How to perform one for your organization
  12. How to Perform A SWOT Analysis: A Whiteboard Video
  13. Strategic Planning: Innovation Killer or Enabler?
  14. Dilbert Again – This Time on External Analysis
  15. SWOT Analysis
  16. Positioning
  17. Marketing Plan
  18. Internal Analysis
  19. Financial Assessment