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What is a SWOT Analysis?

Our Glossary defines it as an analysis to access the particular strengths, weaknesses, opportunities and threats that are strategically important to your organization.

Watch a video on how to perform a SWOT

An excerpt from our article on performing SWOTS

SWOT is an acronym used to describe the particular Strengths, Weaknesses, Opportunities, and Threats that are strategic factors for a specific company. A SWOT analysis should not only result in the identification of a corporation’s core competencies, but also in the identification of opportunities that the firm is not currently able to take advantage of due to a lack of appropriate resources. (Wheelen, Hunger pg 107)

The SWOT analysis framework has gained widespread acceptance because it is both simple and powerful for strategy development. However, like any planning tool, SWOT is only as good as the information it contains. Thorough market research and accurate information systems are essential for the SWOT analysis to identify key issues in the environment… (read more)

Below, we have many more resources on SWOT Analyses as well:

  1. Strategic Planning 101 (60 mins)
  2. Effectively Produce & Use an Environmental Scan (60 mins)
  3. Strategy Execution Tips: Turn Weaknesses into Strengths by Updating Your SWOT
  4. Internal and External Analysis
  5. Occasionally Look at the Results of Business Plans
  6. Customer Targeting
  7. How to Develop Competitive Advantage
  8. SWOT Analysis: How to perform one for your organization
  9. How to Perform A SWOT Analysis: A Whiteboard Video
  10. Strategic Planning: Innovation Killer or Enabler?
  11. Dilbert Again – This Time on External Analysis
  12. SWOT Analysis
  13. Positioning
  14. Marketing Plan
  15. Internal Analysis
  16. Financial Assessment
  17. External Analysis
  18. Environmental Scan
  19. Buyer Segment