Our Glossary says that goals convert the strategic objectives into specific performance targets. Effective goals clearly state what, when, how and who and are specifically measurable.
Watch a video: How to Set Smart Goals
Excerpt from our article on goals:
Realistic goals are developed from the SWOT analysis. They are not wishful thinking. Goals describe objectives that are specific with respect to magnitude and time. A goal is a realistic, measurable, time-dated target of accomplishment in the future. Goals are like stair steps to your mission and vision. Goals become the bridge to turn your mission and vision to reality… (read more)
Excerpt from our article on writing SMART goals:
In order to reach your strategic objectives, you need to set goals – short term, more immediate milestones that stretch your company to reach its full potential. In business, goal setting is an essential but often times misused element.
But what makes a great goal? Whether you’re using MSP’s or sitting down with a pencil and paper to plan your day, you need to make your goals smart. Smart goal setting ensures that everyone in your organization knows what they’re supposed to be doing… (read more)
Below, we have many more resources on goals as well: