Building Your Plan

How to Perform A SWOT Analysisvideo

This week in our White Board Session, Erica Olsen explains how to perform a SWOT Analysis, an essential part of the Environmental Scan within your organization’s strategic plan.

If you’d like more information, please browse our archives or check out our additional resources.


  1. G S Singh
    Nov 04, 2012 @ 01:04:44

    Would appreciate if you have a real detailed example. Thanks and regards.


  2. Jon Herrin
    Feb 19, 2013 @ 11:27:35

    Thank you for this presentation. It is very helpful as we move into and through a strategic planning process.


    • Kristin Larsen
      Feb 19, 2013 @ 13:22:41

      Glad to hear it Jon. Thanks for your praise. Happy strategizing!


  3. David George Johnson
    Mar 25, 2013 @ 21:49:07

    I really enjoyed listening to Erica speak about the SWOT analysis. She speaks very well and this video detailed how to do this effectively.


  4. Ravi Chhabra
    Apr 12, 2013 @ 08:07:40

    Nice video. Will be useful in my own lectures , that I conduct for my MBA students. Hope you don’t have any objection if I quote and give reference to this website to my students Thanks once again


    • Kristin Larsen
      Apr 22, 2013 @ 14:27:29

      We’d love it if you shared our website, Ravi. Thank you for asking.




What is 4 + 10 ?
Please leave these two fields as-is:
All fields are required.

Strategy Cheat Sheet

Download a free strategic planning cheat sheet covering the major parts of a plan, common pitfalls, and good strategy guidelines.

We never share your info. View our policy.