To have useful information
about your company's role in the market, you must look at both
the internal elements (within your organization) and the external
(the marketplace). An internal and external assessment(SWOT- Strengths, Weaknesses, Opportunities, Threats), analyzes your strategic position and helps you look
critically at your company and its environment. When you finish
the easy four-step SWOT tool, you will be provided with a summary
of your SWOT matrix chart.
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