Market Research Services

The success or failure of your organization depends on internal capabilities and resources (strengths and weaknesses), as well as, external forces, issues, trends, and events that happen outside of your control (opportunities and threats). To identify what is happening both internally and externally, we can help to gather appropriate information from a variety of sources to make effective strategy decisions. Let our market research experts gather feedback from your customers and/or staff.

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Customer Loyalty Research

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… The best thing about your organization is your customers. You have a group of people who find your products or services valuable. Is your strategy helping to provide customer value, drive your customer loyalty, and grow your business? Seeing your organization through your customers’ eyes is one of the best ways to uncover the strengths and weaknesses of your organization. Director and CEOs often get so bogged down in the day-to-day operations of running the organization, that it is easy to forget the purpose of the organization,- the customers, and their loyalty to your company. The New Promoter Score is a great way to capture this information, and it is based on solid quantitative research.

Organizations tend to assume that they know their customers, what they want, and that they’ll continue to use their products or services. To ensure your success, you’ve got to incorporate their perspective into your planning process. How do you do that? By listening and asking! Remember it is 5 to 7 times cheaper to keep a customer than to acquire a new one.

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Employee Engagement Research

Driving your strategic decision making based on employee feedback is a critical success factor to your strategic management process. Not only is your staff’s input important, assessing their engagement (loyalty) is equally necessary, especially with the coming labor shortage. A myriad of studies, articles, and research papers all support the concept that employee engagement is a critical driver of organizational productivity and profitability. These studies conclude that an engaged, motivated, and empowered workforce is far more likely to work at optimal levels than one that is dispassionate, de-motivated, and unempowered.

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Contact us to find out more about conducting an employee engagement study in your company.