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What is a SWOT Analysis?

Our Glossary defines it as an analysis to access the particular strengths, weaknesses, opportunities and threats that are strategically important to your organization.

Watch a video on how to perform a SWOT

An excerpt from our article on performing SWOTS

SWOT is an acronym used to describe the particular Strengths, Weaknesses, Opportunities, and Threats that are strategic factors for a specific company. A SWOT analysis should not only result in the identification of a corporation’s core competencies, but also in the identification of opportunities that the firm is not currently able to take advantage of due to a lack of appropriate resources. (Wheelen, Hunger pg 107)

The SWOT analysis framework has gained widespread acceptance because it is both simple and powerful for strategy development. However, like any planning tool, SWOT is only as good as the information it contains. Thorough market research and accurate information systems are essential for the SWOT analysis to identify key issues in the environment… (read more)

Below, we have many more resources on SWOT Analyses as well:

  1. Idenitifying cash creators
  2. Going global
  3. Growing natural
  4. Outsourcing your outsourcing
  5. Staying on top of technology trends
  6. Green Thumbs Cash In On Green Trend
  7. Creating a strategy-focused organization
  8. Printing up a superior customer experience
  9. Agreeing on Priorities
  10. Identifying your strengths and weaknesses
  11. Moving from Information to Insight
  12. What we can learn from Airbus’ Strategy (or lack thereof)