Everything about Mission Statements

What is a Mission Statement?

Our Glossary defines it as "A declaration of an organization’s core purpose. A mission statement answers the question, "’why do we exist?’"

According to Wikipedia, a mission statement is a brief statement of the purpose of a company, organization.

Watch a video: How to Write a Mission Statement

Excerpt from our article on how to write a mission statement:

Questions to Ask:

• What is our business and what are we trying to accomplish on behalf of our customers?
• What is our company’s reason for existing?

Criteria for Evaluating a Mission Statement

• Is our mission statement focused on satisfying customer needs rather than being focused on the product?
• Does our mission statement tell who our customers are? (read more)

Read our e-book on developing Mission Statements

Below, we have many more resources on the Mission Statements as well: