Mission Statements

 

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Everything about Mission Statements

This page lists everything we have on Mission Statements, including blog posts, articles, videos and entries in our glossary. If you don't find what you're looking for, please contact us.

What is a Mission Statement?

Our Glossary defines it as "A declaration of an organization’s core purpose. A mission statement answers the question, "’why do we exist?’"

According to Wikipedia, a mission statement is a brief statement of the purpose of a company, organization.

Watch a video: How to Write a Mission Statement

Excerpt from our article on how to write a mission statement:

Questions to Ask:

  • What is our business and what are we trying to accomplish on behalf of our customers?
  • What is our company’s reason for existing?

Criteria for Evaluating a Mission Statement

  • Is our mission statement focused on satisfying customer needs rather than being focused on the product?
  • Does our mission statement tell who our customers are? (read more)

Read our e-book on developing Mission Statements

mission statement book

Below, we have many more resources on the Mission Statements as well:

  1. Pump Up Your Vision Statement
  2. What’s the Difference Between all these Statements?
  3. How to Write a Mission Statement
  4. Whiteboard Video: How to Write a Mission Statement
  5. Mission Statement
  6. Visualizing The Direct Path To Your Success
  7. How Does Your Game Plan Stack Up?
  8. Anthropologie, a nationwide retail store
  9. Articulating Your Mission and Vision
  10. Is Your Strategy Lacking Inspiration?
  11. Reaching the $1 Million Mark
  12. Strengthen Your Mission and Vision for Profitability
  13. Aveda’s Powerful Mission