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Everything about Customers.

 

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  1. Innovation Strategies: Part 2 – Product and Service Innovation (10 mins)
  2. How to Determine the Importance of Customer Feedback in Setting Strategy (25 mins)
  3. Customer Targeting
  4. Responding to what you’ve discovered
  5. How to write a positioning statement
  6. Spend time talking to your customers
  7. Printing up a superior customer experience
  8. AOL’s advantage: Make it personal
  9. Anthropologie, a nationwide retail store
  10. The Face of an Unhappy Company
  11. Check Your Alignment
  12. Does Every Company Need a Customer Strategy?