Your competitive advantage is what you, your company, or your department does better than anyone else. It is what makes you unique. Here’s a 30-second test to determine if you know your competitive advantage.
I meet you at a local networking event and you introduce yourself.
“Hi, I’m Bob Jones with ABC Company.”
“Hi Bob. Nice to meet you. Tell me a little about your company. What is your company best at?”
…29,30. Time’s up!
Could you answer my question in less than 30 seconds, succinctly and with clarity? If yes, good job. If not, don’t worry, you’re in good company. Honestly, this question is hard to answer; a majority of businesses are also trying to figure out what they do best. Try to narrow your focus more than you’re comfortable with. In time, you should be able to share your competitive advantage with confidence and shout it from the rooftops.
Topics in this post: Competitive Advantage |
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