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Determining Customer Feedback in Setting Strategy & WSJ Article (55 mins)

Watch a recorded video of the latest Strategy Huddle and then signup to attend the next huddle!  The purpose of the huddle is to answer real world questions, handle high-level strategy issues, and share best practices on strategy, execution and planning.  The topics of focus were:

  1. Strategy Stat: Sustaining Growth
  2. Question: The Customer Connection – How do I determine the importance of my customer comments/feedback in setting strategy?
  3. Hot Topic: M3’s Take on the Wall Street Journal article “Strategic Plans Lose Favor: Slump Showed Bosses Value of Flexibility, Quick Decisions
    1. Participant feedback that we found particularly insightful:  “To me, the idea of not doing strategic planning because “things change and we need to be able to respond in spite of our strategic plan” is like not doing fire prevention because “fires happen and we need to be able to respond.”  Similarly, not responding to a change in the environment because “it wasn’t in our strategic plan” would be like not fighting a type of fire because we didn’t plan on having to fight that particular type of fire.  We should do like fire departments do — fight the fires when they occur; work on achieving your vision of the future when you have the time and resources to do so.”

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