Aaker, David A. Strategic Market Management. 6th Ed. New York: John Wiley & Sons, Inc., 2001.
Best, Roger J. Strategies for Growing Customer Value and Profitability, 2nd Ed. Upper Saddle River: Prentice Hall, 2000.
Collins, Jim. Good to Great.
Dobni, Brooke, Dawn Dobni, and George Luffman. “Behavioral Approaches to Marketing Strategy Implementation,” Marketing Intelligence & Planning 19/6 [2001] 400-408. MCB University Press.
Day, George S. Market Driven Strategy – Processes for Creating Value. New York: The Free Press, 1990.
Cook, Kenneth J. AMA Complete Guide to Strategic Planning for Small Business. Lincolnwood: NTC Business Books, 1994.
Kaplan, Robert S. and David P. Norton. “Putting the Balanced Scorecard to Work,” Harvard Business Review, September-October 1993, p.134-147.
Kaplan, Robert S. and David P. Norton. The Balanced Scorecard-Measures that Drive Performance, Harvard Business Review, January-February 1992, p.71 to 79.
Kaplan, Robert S. and David P. Norton. “Linking the Balanced Scorecard to Strategy,” California Management Review, Fall v39n1, 1996, p.53 to 79.
Porter, Michael. Competitive Strategy – Techniques for Analyzing Industries and Competitors. New York: The Free Press, 1980.
Slater, Stanley F, Eric M. Olson, Venkateshwar K. Reddy. Strategy-Based Performance Measurement. Business Horizons. July-August 1997, p.37-44).
Thompson, Arthur A., Jr. and A.J. Strickland III. Strategic Management Concepts and Cases. Boston: Irwin McGraw-Hill, 1999.
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