Strategy Terms Glossary

Communication Calendarmedia type

Communication Calendar
By Kristin Larsen

Definition: A communications calendar specifies when and what mediums you will be using communicating to your stakeholders with regard to your strategic plan and progress associated with it. (See a great...

Planning Calendarmedia type

Planning Calendar
By Kristin Larsen

Definition: This tool specifies in the strategic planning process who, when, where, and how strategy is executed and communicated. A planning calendar is sometimes referred to as the implementation process, and...


Definition: A planning assumption is something that is a given in the organization or the environment.

Strategic Issuesmedia type

Strategic Issues
By Todd Ballowe

Definition: Strategic issues are critical unknowns that are driving you to embark on a strategic planning process now.  These issues can be problems, opportunities, market shifts or anything else that is...

Vision Statementmedia type

Vision Statement
By Todd Ballowe

Definition: A Vision Statement defines your desired future state and provides direction for where we are going as an organization.

Values Statementmedia type

Values Statement
By Todd Ballowe

Definition: Your values statement clarifies what your organization stands for, believes in and the behaviors you expect to see as a result.