Responding to your market is critical to being market-focused. You can generate information and communicate it internally, but unless you respond to market needs, nothing gets accomplished. Your company should be driven by:
Many of you reading this may already be doing most of these activities. Great job! If you aren’t, it’s okay. Take some action to formalize your process. Studies show that companies that link these activities together achieve greater levels of performance when compared to their competitors. A company that increases its market focus by ten percent can see a growth of between 17 and 20 percent in overall performance.
Want to evaluate how market-focused your firm is? Check out this free, online assessment tool.
Topics in this post: Competitive Advantage, Customers, Strategies |
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Its just like you read my thoughts! You look as if know so much cnerncoing this, really like you wrote the book in it or something. I do believe that you can do with some pics to drive your message home slightly, but besides that, it is good blog..
It’s funny you should mention that, because we did in fact write the book on it: http://mystrategicplan.com/resources/books/ Thanks for your interest!