http://mystrategicplan.com/resources/looking-back-what-is-the-best-business-decision-youve-made-over-the-past-6-months/ Keep long-term focus synced up with daily decisions with MyStrategicPlan, the leading strategic planning tool for strategy development and executing strategy. Thu, 22 Jul 2010 00:27:21 -0400 http://wordpress.org/?v=2.8.4 hourly 1 http://mystrategicplan.com/resources/looking-back-what-is-the-best-business-decision-youve-made-over-the-past-6-months/comment-page-1/#comment-9 Robert Payne Fri, 28 Jul 2006 16:44:15 +0000 http://mystrategicplan.com/blog/looking-back-what-is-the-best-business-decision-youve-made-over-the-past-6-months/#comment-9 One of the challenges of being a marketer for a technology company that offers many different marketing and messaging services, which often seem complex and daunting for the average individual, is how to communicate what you do clearly and simply. One of the best decision I have made lately is to focus less on postioning ourselves as the bleeding edge leaders in our space, and focusing more on what people are actually looking for when it comes to technology and marketing services. People are often intimidated by technology. Don't add to the consumer's fear, help alleviate it, and they will naturally see you as the expert. One of the challenges of being a marketer for a technology company that offers many different marketing and messaging services, which often seem complex and daunting for the average individual, is how to communicate what you do clearly and simply. One of the best decision I have made lately is to focus less on postioning ourselves as the bleeding edge leaders in our space, and focusing more on what people are actually looking for when it comes to technology and marketing services. People are often intimidated by technology. Don’t add to the consumer’s fear, help alleviate it, and they will naturally see you as the expert.

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