http://mystrategicplan.com/resources/just-found-the-4-es-of-marketing/ Keep long-term focus synced up with daily decisions with MyStrategicPlan, the leading strategic planning tool for strategy development and executing strategy. Thu, 11 Feb 2010 19:44:15 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://mystrategicplan.com/resources/just-found-the-4-es-of-marketing/comment-page-1/#comment-3830 Alejandro Cruz-Serrano Tue, 05 May 2009 04:21:52 +0000 http://mystrategicplan.com/resources/?p=1500#comment-3830 I think this is an excellent contribution and a relatively new approach to the traditional conception of marketing areas, concerns or segments. To have found the four E's to fit what has been in discussions recently, is great and useful indeed. Promotion has been going digital as never before and now it can reach people even when they are walking or having fun. The sky is the limit, my friend. Regards from Mexico I think this is an excellent contribution and a relatively new approach to the traditional conception of marketing areas, concerns or segments. To have found the four E’s to fit what has been in discussions recently, is great and useful indeed.
Promotion has been going digital as never before and now it can reach people even when they are walking or having fun.
The sky is the limit, my friend.
Regards from Mexico

]]> http://mystrategicplan.com/resources/just-found-the-4-es-of-marketing/comment-page-1/#comment-3824 Todd Duclos Sun, 03 May 2009 12:45:38 +0000 http://mystrategicplan.com/resources/?p=1500#comment-3824 I completely agree with this concept, but would add an additional e, evaluate. Marketers must evaluate their results constantly. Marketers now have to generate clear results and not just views or clicks. All campaigns must be measurable for ROI and impact on branding. Looking forward to the notes or sounds that accompany. I completely agree with this concept, but would add an additional e, evaluate. Marketers must evaluate their results constantly. Marketers now have to generate clear results and not just views or clicks. All campaigns must be measurable for ROI and impact on branding. Looking forward to the notes or sounds that accompany.

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