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How to Develop Your Competitive Advantage

August 7, 2008 by Ed Adkins

What is your competitive advantage? Have you taken the time to craft a statement for your organization that clearly defines how you serve your customers’ needs better than your competition can?

In this whiteboard video, Erica Olsen lays out why you should define your competitive advantage and how to do it. In minutes, you can learn how to create or revise this powerful component to your organization’s strategy!

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