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Everything You Need in Your Pocket

February 17, 2006

The Vest-Pocket CEO

This handbook presents techniques and tools to help in decision making at a top executive level. It presents nine key areas:

· Financial decisions

· Leadership skills

· Manufacturing and Operations

· Marketing

· Organization and human resources

· Product development and innovation

· Sales Management

· Strategic Planning

· General Decision-making

For the strategic planning area, there are 17 different analyses, tests, and checklists to guide decision makers.

The Vest-Pocket CEO. Prentice Hall, Inc.