Does Every Company Need a Customer Strategy?

An article titled, Does every company need a customer strategy?, co-authored by Don Peppers and Martha Rogers, helps the manager understand that any one firm can not be all things to all customers. Not every enterprise considers a customer focus part of its core competency, but that does not decree that such enterprises can not benefit from a customer strategy. The fact remains that every customer generally wants three things from businesses:

1. A great product,
2. Good value for the price, and
3. Good service.

The authors have simply identified the basic essentials that customers want. Completing a needs analysis of their target customers will help drive the operational strategy of the business.

You may also be interested in:

• How to Really Have Customer Relationships
• Kicking your value up a notch
• See Your Business Through a Customer’s Eyes

Topics in this post: Competitive Advantage, Customers, Strategies |