As we’ve been watching the stimulus money start making it’s way from Washington to the various corporate and governmental entities who will directly receive it, I’ve heard from people across all industries who shake it off and say “well, that’s for someone else- it won’t be helping my business.”
This is false thinking.
It doesn’t take much creativity to see where nearly everyone will be affected by the $787 Billion entering into our economy.
First, there will be the primary beneficiaries:
- State Departments. Each state is configured differently but yours, for example, may include some of the following
- Department of Housing may receive money to weatherize homes
- Department of Energy may receive money to fund clean energy projects
- Department of Education may receive money to train workers for renewable energy related jobs
Secondary Beneficiaries
- Grantees: these are organizations who may receive money to fund projects, or could be distributing funds to sub-grantees
- The Dept of Housing could dispense money to an organization that is taxed with administering the funds to run weatherization initiatives
Tertiary Beneficiaries
- Sub Grantees: These are organizations that grantees distribute funds to, for example
- An organization that is heading up the housing weatherization project needs to screen and manage contractors to weatherize homes
Quaternary Beneficiaries (doesn’t that sound weird?)
- Contractors: these are the individual companies contracted to complete the jobs
- Caulking
- Insulation
- HVAC
Quinary Beneficiaries (even weirder!)
- Suppliers: Local home supply stores will see an increase in sales, possibly leading to increased staffing
- Employees of contractors: more labor will need to be hired in order to meet the demands of all of the jobs
This is just one example, but you can see that the effects will continue. The newly employed workforce will be purchasing more goods, and creating more jobs as a result.
What can you do?
As a business owner, now is the time to find out where your organization could fit in the matrix. What departments in your state will be receiving stimulus funding? What initiatives have those departments been tasked with leading in order to best stimulate your state’s economy? If you get creative, you can probably find a spot where your organization can help, as either a supplier or servicer.
Next time you hear someone say they won’t see any stimulus money, remember- you will. It’s up to you whether it will be as a beneficiary that you can pronounce.




And why? Because the government doesn’t pump billions of stimulus money into the economy every day. Neither the Federal Government, nor the states, or much less our cities and towns have infrastructure or procedure in place to dispense such a huge amount of money like this. No one knows how exactly to do it, so we’re seeing more and more resources popping up to facilitate the process, as evidenced by the following chain of websites in California, aimed at localizing these efforts.