The 12% Strategy - Our Strategy Revolution

What is the power of 100 million visions? There are more than 100 million entrepreneurs in the world – all of them with a vision of success. What if every one of those organizations was

12% more successful?
12% more profitable
12% more effective
12% more jobs
12% more impact.

That would be a world-wide […]

Aveda’s Powerful Mission

Whenever I see a great mission statement, I have to share it.
Aveda’s Mission StatementOur mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not […]

Envisioning Your Future

Talk of being a visionary goes hand-in-hand with talk of leadership. An intriguing article from the Futurist, entitled “Envisioning your Future: Imagining Ideal Scenarios,” discusses basically, “a leader’s step-by-step guide to envisioning the future – and communicating it to others”.  This 8 step program has a very simple, yet very useful, fundamental idea.  The idea […]