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Case Studies

This category contains 28 posts

How to Avoid Going Broke

A recent survey found that 54 percent of all companies filing for bankruptcy are experiencing record sales levels in the days and weeks before closing their doors. In most cases, these companies are on a positive growth curve in all areas of their business: hiring new people, generating new business, and ramping up with suppliers. […]

Jetsetting off in a new found direction

I’m always on the look out for who is doing strategic planning and making it work for their company. This news bite was just posted about Jetset Travelworld Group - one of Australia’s largest franchised travel agency networks. CEO Michael Reed clearly explains what strategic planning is and how it will help his company:
The recently […]

Strategy Standouts: Girl Scouts

I was browsing through strategy material and found that Girl Scouts have been hard at work planning for their future. What struck me the most was the boldness of posting their plan front and center for the world to see. It is clear they are excited and confident about the future of their organization. I […]

What we can learn from Airbus’ Strategy (or lack thereof)

Boeing, Airbus. Airbus, Boeing.
These two airplane manufacturers are always swapping for first place in this highly competitive, and expensive, industry. Right now - Boeing is on top again. It just goes to show you that it takes more than government subsidies (i.e. The French government) to be successful.
Let’s look at the different strategic […]

Don’t Be Scared of the Big Guys

Starbucks is viewed by independent coffeehouses as the Evil Empire. But industry surveys show that most indies going head-to-head with the Seattle-based giant don’t just survive, they do better than ever. Really - it’s true!
“Starbucks forces [independents] to stay on their toes, get creative, exploit their advantage of being more nimble,” says consultant Bruce Milletto, […]

Ordering Up Success at The Counter

I have to promote a success story when I see one! Running a business is hard. Building a business that is wildly successful is even harder. But check out who has done it:
Who: Jeff WeinsteinCompany: The CounterType of Business: A burger jointFounded: 2003Success: Sold development rights - soon to be 400 to 600 locations across […]

How EDS Got its Groove Back

How EDS Got its Groove Back (2001), appearing in FastCompany reviews how important corporate culture and the embracing of that culture by the employees is to the profitability of a company. The article chronicles how EDS, the information technology services company founded by Ross Perot was floundering before 1999. New business bookings were lagging. Clients […]

What is Trader Joe’s Strategy?

What is Trader Joe’s strategy? The strategy encompasses carrying highly selective products, offering private-label products, offering small, neighborhood stores that exude warmth, providing attentive employees and offering extraordinary value.
Trader Joe’s is committed to providing selective products that cannot be found in grocery stores. It does not carry commodities such as soft drinks. The company […]